{"id":258,"date":"2006-08-31T01:27:00","date_gmt":"2006-08-31T01:27:00","guid":{"rendered":"http:\/\/commpound.com\/intern\/2006\/08\/31\/prmarketing-parks-and-people-paid\/"},"modified":"2006-08-31T01:27:00","modified_gmt":"2006-08-31T01:27:00","slug":"prmarketing-parks-and-people-paid","status":"publish","type":"post","link":"https:\/\/commpound.com\/intern\/2006\/08\/31\/prmarketing-parks-and-people-paid\/","title":{"rendered":"PR\/Marketing: Parks and People (PAID)"},"content":{"rendered":"<p><span>Internship Opportunity in Social Marketing<br \/>Parks &#038; People Foundation and the Baltimore Department of Recreation and Parks<\/span><br \/><a href=\"http:\/\/www.parksandpeople.org\/\">www.parksandpeople.org<\/a><\/p>\n<p>Project Dates: Fall \u2013 Spring 2006-07<br \/>Stipend: $10\/hour, 10-15 hours\/week<\/p>\n<p><span>Urban Greenway Trail Marketing and Development<\/span><br \/>Work with the Baltimore City Department of Recreation and Parks and Parks &#038; People Foundation to develop marketing information for urban trails and parks in Baltimore. The Baltimore City Department of Recreation and Parks is interested in gathering and organizing information to formulate a marketing plan to increase urban trail usage and promote greater park awareness and use. Outcomes will include report outlining best practices for marketing urban trails and parks, database of users and potential users, outreach techniques for specific user groups, suggestions for public programming, and an informal marketing information packet.<\/p>\n<p><span>Responsibilities:<\/span><br \/>   \u2022 investigate how managers of other urban parks and trails have successfully attracted users; <br \/>   \u2022 conduct key informant interviews with staff of the Department of Recreation and Parks, Gwynns Falls Trail Council, park friends organizations, and other stakeholders from organizations that support or want to support the park system;<br \/>   \u2022 assist in recruiting members for Marketing Advisory Group <br \/>   \u2022 develop a list of local user groups and identify their interest in park and trail resources, including watershed associations, college students, residents of neighborhoods adjoining parks, corporate and business groups, and sports\/recreation groups; <br \/>   \u2022 develop ideas for targeted programming to attract these groups; <br \/>   \u2022 assist Recreation and Parks and Parks &#038; People Foundation staff with up to four park\/trail events; and<br \/>   \u2022 develop material and resources for use on the web, in maps, and with customer service packets. <\/p>\n<p>Desired qualifications:<br \/>   \u2022 Graduate or advanced undergraduate student in business\/marketing<br \/>   \u2022 Interest in outdoor recreation and place-making dynamics<br \/>   \u2022 Coursework or experience in business and\/or marketing analysis, survey research, GIS<br \/>   \u2022 Strong research, writing and analytical skills<\/p>\n<p>To Apply: Send cover letter describing your qualifications and expressing interest in the internship position (please specify position), resume and list of three references, by email, fax or regular mail, to &#8211;<\/p>\n<p>Mary Cox, Program Manager, Urban Resources Initiative<br \/>Parks &#038; People Foundation<br \/>800 Wyman Park Drive, Suite 010<br \/>Baltimore, MD 21211<br \/>ph: 410-448-5663, x107<br \/>fax: 410-448-5895<br \/><a href=\"mailto:mary.cox@parksandpeople.org\">mary.cox@parksandpeople.org<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Internship Opportunity in Social MarketingParks &#038; People Foundation and the Baltimore Department of Recreation and Parkswww.parksandpeople.org Project Dates: Fall \u2013 Spring 2006-07Stipend: $10\/hour, 10-15 hours\/week Urban Greenway Trail Marketing and DevelopmentWork with the Baltimore City Department of Recreation and Parks and Parks &#038; People Foundation to develop marketing information for urban trails and parks in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-258","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/commpound.com\/intern\/wp-json\/wp\/v2\/posts\/258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/commpound.com\/intern\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/commpound.com\/intern\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/commpound.com\/intern\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/commpound.com\/intern\/wp-json\/wp\/v2\/comments?post=258"}],"version-history":[{"count":0,"href":"https:\/\/commpound.com\/intern\/wp-json\/wp\/v2\/posts\/258\/revisions"}],"wp:attachment":[{"href":"https:\/\/commpound.com\/intern\/wp-json\/wp\/v2\/media?parent=258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/commpound.com\/intern\/wp-json\/wp\/v2\/categories?post=258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/commpound.com\/intern\/wp-json\/wp\/v2\/tags?post=258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}